DESIGNER
Designing at the intersection of human behavior and AI.
Shipping products used by millions with craft and intention.
Projects &
case studies
Founded &
shipped
Designer, founder,
builder.
Product designer who's spent a career shipping at scale, now designing at the intersection of human behavior and AI. I've led design across multi-brand platforms used by millions, driven measurable revenue impact, and built AI products solo from zero to production using Claude Code.
How I work
My process starts with the user problem and ends with something real in the world. I work across the full design lifecycle, from research and strategy through interaction design, visual systems, and handoff. I collaborate closely with product and engineering to ship work that moves actual metrics.
What’s changed in the last couple years is how I work. I use Claude Code as a creative partner, prototyping and building faster than traditional workflows allow. That means I can take an idea further before handing it off, pressure-test interactions in real product conditions, and sometimes just ship the thing myself.
I care about craft. The details, the edge cases, the copy, the moment something goes from functional to genuinely good. That doesn’t change regardless of the tools.
Go Touch Grass
Where I've worked
- Led end-to-end product design for Yellow Pages, Superpages, DexKnows, and AU/NZ brands owning the full process from discovery and user research through interaction design, visual systems, and design-to-dev handoff across platforms used by millions
- Owned the full redesign of the Yellow Pages homepage from zero — conducting discovery, defining user flows, designing wireframes through high-fidelity, and shipping production-ready screens. Drove a 20% lift in click-through rates and contributed to $2.4M+ in annual revenue growth
- Redesigned the Superpages search results and business profile pages end-to-end, rethinking information architecture, interaction patterns, and visual hierarchy across both surfaces. The business profile redesign drove a 24% increase in click-to-call, the most valuable action for listings
- Led the full redesign of Yellow Pages New Zealand, running discovery to understand market-specific user needs, rebuilding the information architecture, and designing a localized experience within the US platform component system
- Designed across the Yellow Pages iOS and Android app, shipping UX and visual design updates across search results, business profiles, maps, and ads surfaces
- Improved mobile search result page ads CTR by 22% through interaction and layout changes — restructuring the page hierarchy, reducing map dominance, and surfacing ads above the fold
- Launched display ads on Superpages free listings and AdSense for Search on desktop and mobile, each generating six figures in annual net revenue
- Designed ad placement and layout for direction pages and DexKnows, mocking up ad unit positioning across the page to support monetization work that contributed $27K+ in monthly net revenue
- Built and maintained a scalable component library and design token system in Figma and Sketch, standardizing patterns across brands and accelerating design-to-engineering velocity
- Designed the full dashboard experience for New Edge Wealth, a Barron’s Top 5 RIA firm serving high-net-worth clients and wealth advisors. Covered portfolio overview, client management, asset allocation analysis, cash flow tracking, and reporting across a data-dense, dark-theme design system built from zero
- Co-founded EdgeLogic AI, a live AI-powered SEO platform with an agentic dashboard and real users. Owned all design from zero including brand identity, Webflow marketing site, and the full dashboard UI
- Sole designer for Laurentum, a community marketing startup, owning the full design process from brand identity through marketing website, partner portal dashboard, and a component-based design system
- Designed and shipped Georgia Jean, a live AI meeting agent, solo from zero to production. Built to listen in real time, generate build plans, and surface on-demand AI responses — demonstrates end-to-end product ownership across a complex, multi-feature interaction system
- Designed onboarding flows for Warmer, a science-backed social connection platform, owning UX strategy, interaction design, and front-end implementation for a consumer product focused on behavior change and activation
- Sole product designer for 5+ early-stage startups across fintech, e-commerce, and consumer products including EdgeLogic AI, Buildwise Solutions, and Owner First, independently scoping and shipping end-to-end design across zero-to-one products
- Designed and built custom Webflow websites for clients including Chaos Kitchen and The Colours Shop, owning full UI design, UX strategy, brand identity, and front-end development from concept to launch
- Designed and shipped Zora, a full social recommendation platform for travelers, solo from zero to production, demonstrating end-to-end product ownership across research, design, and build
- Led a cross-functional team through a full brand overhaul and e-commerce redesign, directing design strategy and setting the quality bar from discovery through launch across a complex, high-SKU purchase experience
- Redesigned a high-friction checkout flow from end to end, mapping user journeys, building wireframes and prototypes, and establishing a repeatable design process for a team that previously didn’t have one
What I do
Visual & Creative
Product & UX
Design Systems
Collaboration & Process
Strategy & Leadership
Development & Tools
What I use
These tools power my creative workflow, from wireframes to high-fidelity designs to handoff.
Let's
create.
Ready to create something amazing together?
I'd love to chat about your next project. Let's connect and explore how I can help your team.